CMO (Chief Marketing Officer)

CMO (Chief Marketing Officer) for a company building B2C mental health apps. Fully remote in Europe (CET). First CMO to build marketing from scratch: acquisition, retention, brand, analytics.

You will be the first CMO in a company creating B2C mental health applications. Products are at MVP/proof of concept stage. Your task is to build marketing from scratch: acquisition strategy, retention, brand communications, and analytics. Responsibilities: - Develop and implement a portfolio marketing strategy for multiple B2C applications - Own user acquisition and retention in a niche with complex retention - Work with different channels: performance, SMM, content marketing, partnerships, PR, brand communications - Manage marketing budget and analytics - Build and develop the marketing function from scratch

Must have: - 7+ years of marketing experience, including at least 3 years in global projects - Experience with B2C applications (mobile apps) - Understanding of products with complex acquisition and retention (healthtech, wellbeing, fintech, edtech, gaming — any niche where retention is a key metric) - Experience with different channels: performance + SMM + content + brand - Systems thinking: not just tactical performance marketing, but portfolio-level strategy - English: B2–C1 (working, fluent) - Personal motivation and genuine interest in mental health (experience with products in this area or personal interest is welcome)

Fully remote, flexible schedule Contract: Portugal