Brand Manager

Brand Manager at Dreamteam Restaurants in Saint Petersburg. Salary: 150,000–200,000 RUB. Hybrid work. Focus on brand development, marketing, guest flow, and local marketing.

Responsible for the development and strengthening of market positions of assigned restaurant brands. Develop the brand as a unified system: identity, tone of communication, visual and semantic principles. Systematically work on growing guest traffic. Regularly monitor key metric dynamics, identify gaps, and launch corrective actions. Analyze which initiatives deliver business impact and which need revision. Proactively develop the restaurant product and guest experience together with the operations team. Synchronize marketing and operational tasks around common brand goals. Form and maintain the brand calendar: events, launches, seasonal activities, news hooks, and marketing initiatives. Implement local marketing with a focus on Saint Petersburg. Fulfill marketing obligations under existing contracts and partnerships. Together with the marketing back-office, turn strategy into a step-by-step implementation plan. Regularly report on results, market context, brand dynamics, and next initiatives. Suggest improvements, find new growth points, and independently drive them to implementation.

3+ years of experience as a brand manager, marketing manager, or head of marketing. Experience promoting brands in the restaurant, hospitality, retail, lifestyle, or related segments. Understanding of the full marketing cycle: from product and audience analysis to implementation and result evaluation. Ability to see the connection between marketing activity, guest traffic, and business metrics. Skill in working with branding, communications, local marketing, and guest experience. Ability to independently translate strategy into a concrete plan with priorities, deadlines, and owners. Ability to work closely with the operations team and account for the restaurant's real capabilities. Strong analytical skills: important not only to launch initiatives, but also to understand their effect. Initiative, systematic approach, and readiness to take responsibility for results. Competent oral and written communication. Ability to defend decisions and calmly work with feedback.

Hybrid work format in Saint Petersburg Approximate salary: 150,000–200,000 RUB