Brand Manager at BorisHof

Brand Manager at BorisHof in Moscow. Automotive dealer with 34 years of experience. Full-time, hybrid after probation. Manage brand strategy, GTM, ATL/BTL/Retail Media/Performance campaigns.

BorisHof is an automotive dealer with 34 years of expertise in selling and servicing cars, including as part of an international company. Multiple winner of the national Autodealer of the Year award and other official ratings. Responsibilities: • Build and manage brand strategy and positioning. • Implement GTM campaigns and strengthen synergy with automakers. • Launch ATL/BTL/Retail Media/Performance campaigns. • Manage contractors and agencies. • Ensure compliance with automaker requirements and pass scheduled audits. • Manage KPIs, analytics, and budget.

• Experience in marketing from 3 years, including at least 2 years as a brand/marketing manager. • Experience implementing integrated marketing campaigns in ATL, BTL, and Digital. • Self-reliance, ability to propose solutions and take responsibility for results.

• Employment under the Labor Code of the Russian Federation from day one, official salary without delays. • Voluntary medical insurance (DMS). • Schedule 5/2, hybrid after probation (3/2). • Office location — Shelepikha metro station. • Work with leading global automotive brands. • Preferential conditions for purchasing and servicing cars. • Team of professionals that values initiative, mentor for onboarding and immersion in processes. • Career growth.