Brand Director at Profi.ru

Brand Director for Russian online service Profi.ru. Lead brand strategy, repositioning, campaigns, and team management. Office: Moscow.

Profi.ru is a Russian online service for finding specialists and services, connecting clients and performers in various fields. The company needs a strategic leader who will formulate a strong brand idea and take responsibility for the entire path: from understanding audience triggers to how the brand manifests in communications. This role involves rethinking positioning, updating the brand platform, and implementing the strategy in major campaigns and everyday communication. Responsibilities include brand strategy and its implementation, team people management, attracting agencies, and brand budget.