B2B Marketing Manager at Fitmost

B2B Marketing Manager at Fitmost, Moscow. Develop bank partnerships and corporate wellness marketing, run content/PR, events, lead generation, and track B2B funnel for a fitness/beauty booking service.

About: Fitmost is an app for easy search and booking of fitness, beauty, and relaxation. We are building a service that breaks stereotypes: sports, beauty, and relaxation are not about 'must', but about 'want'. It is about lightness, experiments, and a moment of self-care without unnecessary complications. Today, 5000+ venues in 90+ cities are available through us. But our main goal is to set trends. Tasks: • Marketing of bank partnerships: develop joint marketing activities with Sber, Gazprombank, VTB, and other partner banks. Prepare co-branded materials, joint press releases, and research. • Corporate wellness marketing: create materials that help the sales department close deals with HR: cases with metrics (engagement, employee retention, ROI of wellness programs), presentations for different decision-making levels (HR manager, HRD, C-level), efficiency calculators. • Content and expert PR: manage Telegram channels for the HR audience and bank partners. • Events and lead generation: organize webinars for the HR community and bank teams. Do seeding in themed channels (HR, finance, premium lifestyle). • Track the B2B funnel: connected programs → activation → retention.

• Experience in B2B marketing from 3 years — in a product company, SaaS, fintech, or HR-tech. • Experience in partner or co-marketing with large companies — you worked 'at the intersection' of two brands and know how to coordinate materials, build joint campaigns, and achieve results when the decision depends not only on you. • Strong copywriting and ability to structure complex things: turn data and product advantages into convincing cases. • Independence and proactivity — you don’t wait for a brief, but see opportunities yourself and implement them.

• Official employment. Office in central Moscow (Dobryninskaya / Paveletskaya metro), and after the probation period — hybrid format (1 day per week remote). • Sports and relaxation every month: ~7,000 Fitmost points monthly for workouts, massages, SPA, or manicure. • Energizing onboarding: welcome pack on the first day, and after probation — branded merch. • Joint Friday lunches, team breakfasts every six months, discounts on coffee at Zoe and Civil, and evening runs with colleagues (optional). • Development without limits: compensation for external training, discounts from partners (Skillbox, Yandex Practicum, Anecole), and constant exchange of experience in a strong team. • Gift certificates for birthdays, merch and bonuses for tenure and each year in the company. • Memorable corporate events, office activities, participation in sports activities. • Culture: open feedback, mutual respect, support for any initiatives, and a complete absence of toxicity.